Developing the Boss Before the Business

Personal Development

Tracy Wilkinson, Founder and Senior Consultant of TraceWorthy Consulting, has been transforming businesses and lives since 1996. With over 25 years of experience as a business and life coach, Tracy has guided individuals and companies through every phase of business, from start-up to shut down. Her unique approach combines personal and professional development, working with business owners and senior managers to ensure their growth mirrors the growth of their organisations.

Tracy’s journey began with the launch of her own marketing consultancy, and her ability to support businesses at all stages led her to work with a variety of clients—from homemakers starting small ventures to multi-national corporations. One of her key successes was developing a strategy for a petroleum company to understand why their staff were leaving, resulting in a transformational shift in employee retention. Tracy has also played a significant role in integrating complementary health services into mainstream hospitals across Australia.

What sets Tracy apart is her deep focus on personal development. She is not merely a business strategist; she’s a coach who connects with people on an emotional level, helping them uncover what is truly holding them back. This means working with entire families or teams to resolve underlying issues, bringing clarity to both personal and professional goals.

In her role at TraceWorthy, Tracy continues to design and implement corporate development programs aimed at executives and companies committed to extraordinary results. Through her unique combination of business acumen and heart-centred coaching, Tracy ensures that business leaders are not just technically equipped but are also personally prepared to lead their organisations to success.

For Tracy, the success of a business lies not just in the strategies it employs but in the people at the helm. Her work ensures that business leaders are operating at their highest potential, driving breakthrough results in productivity, profitability, and service.

Tracy’s skill set lies in getting into people’s hearts.  She uncovers things about people that they don’t know hold them back.  She often works with whole families or whole organisations to get to the source of what is really going on for them.

As well as working with businesses, TraceWorthy Consulting designs corporate development programs specifically for companies and executives committed to making an extraordinary difference in business, developing breakthrough results in productivity, revenue, profitability and service – all through ensuring that the people leading others are in the best form they can be.

To make an appointment to discuss how Tracy could support your personal and professional growth, or the development of your business idea, contact the TraceWorthy team today.